22.10.10

CRYSTAL CASTLES

WERE AMAZING IN NOTTINGHAM LAST NIGHT.
MAKE SURE YOU CATCH THEM IF THEY PLAY NEAR YOU.

HERE'S MY PHOTOGRAPH FROM THE NIGHT.

CRYSTALCASTLES

5.10.10

"H&M GOING LUXURY"

THIS YEARS H&M DESIGNER BRAND COLLABORATION IS WITH LANVIN.

PREVIOUS H&M DESIGNER COLLABORATIONS INCLUDE COMME DES GARCONS, MATTHEW WILLIAMSON, JIMMY CHOO AND KARL LARGERFELD AMONGST MANY OTHERS.

THE COLLECTION HAS BEEN DESIGNED BY LANVIN'S ARTISTIC DIRECTOR ALBER ELBAZ AND MENSWEAR DESIGNER LUCAS OSSENDRIJVER. THE COLLECTION WILL GO ON SALE ON NOVEMBER 23RD IN AN ESTIMATED 200 H&M STORES WORLDWIDE. ONCE AGAIN EXPECT OXFORD STREET TO BE A PACKED OUT CHAOTIC JUNGLE. THE COLLECTION OF BOTH WOMENSWEAR AND MENSWARE WILL BE REVEALED ON THE H&M WEBSITE IN VIDEO FORM ON NOVEMBER 2ND 2010.

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

FASHION AD CAMPAIGNES

I've noticed a growing number of designers producing video ad campaigns that accompany their print ads in magazines. Miu Miu's a/w 2010 video was the first to catch my attention this summer with their colourful pallet of clothes in heavy fabrics. I then noticed Prada decided to release theirs not long after, could this be the new way for designers to show off their collections with a bit more life?

If you followed my blog from the start you might remember my first post about Gareth Pugh, he's without a doubt one of my all time favorite designers and was one of the first to showcase a "fashion show" in video form at fashion week. I'm guessing people were inspired by this type of show, its advantages allows the designer to have complete visual control and for the audience to grasp an idea of how the garments move when in motion.

Below are a number of video ad campaigns and Mr Pughs new fashion video which personally doesn't visually excite me as much as his previous seasons video, but it's still worth a look.













Gareth pugh s/w 2011