16.3.09

British fashion talent.

Gareth Pugh, a name that has been circulating internationally around the fashion industry like a wild Australian bush fire for the past 5 years. London club kids worship his work, fashion editors could write books about the movement Pugh has created and the fashion elites have speculated over his avant-garde and 'costume' approach. Nonetheless his S/S 09 show in Paris proved that he's a serious and ambitious designer who dreams of having his name scribbled down in British fashion history.

His way of thinking is innovate, his imagination is raw and his talent is undoubtedly apparent.

I found a video featuring Gareth Pugh who used SHOWstudio to translate his attitude towards the different aspects of his fashion career so far, he did this by staging a number of live platform performances to mark Couture Week which was in the first week of July '06.

The focus; artifice and multiple personae, high energy glamour, boredom and repetition.

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